Formly

Formly is a modern form-building platform that eliminates the friction of starting from a blank page by integrating directly with leading AI agents like Claude, ChatGPT, Cursor, Codex, and OpenClaw. Instead of manually designing each field and configuring logic, users simply describe the outcome they want in natural language, and Formly generates a polished, high-converting form ready for publication. The platform is designed for teams and individuals who need qualified leads, screened applicants, honest feedback, or event signups without the overhead of traditional form builders. Once an agent is connected through a one-time setup taking about two minutes, the workflow becomes remarkably simple: ask for a form, review the AI-generated draft, and publish it live in seconds. Beyond generation, Formly provides a full visual editor where users can fine-tune every detail, from drag-and-drop blocks and multi-page flows to conditional logic, answer piping, and custom branding. The platform supports a comprehensive set of field types including text inputs, signatures, ratings, file uploads, matrices, and phone fields. For data management, Formly offers analytics, submission tracking, webhooks, email notifications, and a REST API. Crucially, Formly is hosted in Europe and is GDPR compliant, with no cookies or tracking of form responses, ensuring user data remains secure and private. This combination of AI-powered generation, flexible editing, robust integrations, and European hosting makes Formly a powerful solution for anyone who needs answers, not just forms.

AI-Powered Form Generation

Formly leverages AI agents to turn a simple description of your goal into a complete, well-structured form. Whether you need to screen 200 job applicants, collect beta feedback, or manage event signups, you describe the outcome in chat, and the agent generates the questions, field types, and page flow. This dramatically reduces setup time from hours to seconds, while still giving you full control to review and refine the draft before publishing.

Visual Form Editor with Drag-and-Drop

Every AI-generated form opens in a full visual editor, not a locked template. Users can drag and drop blocks to rearrange fields, create multi-page flows for longer surveys, add conditional logic to show or hide questions based on previous answers, and use answer piping to personalize subsequent questions with variables like first name or email. The editor includes a real-time preview so you see exactly what respondents will experience.

Comprehensive Field Types and Customization

Formly supports a wide array of input types beyond basic text fields, including signatures, ratings, file uploads, dropdowns, matrices, phone fields, and email inputs. Each field can be customized with your own branding, colors, and logos. The platform also enables personalized paths through variables and conditional logic, making every response feel relevant from the first question to the last, which improves completion rates.

Integration and Data Management

Formly ensures your answers go where you work, not just sit in a dashboard. It offers webhooks to push every submission to any service that accepts them the moment they arrive, plus a REST API and MCP for AI agents to fetch and summarize responses. Users can also receive email notifications for new submissions and access detailed analytics on completion rates, average ratings, and response trends. Upcoming integrations include Notion, Zapier, and Make.

Customer Feedback and Surveys

Teams can quickly generate feedback surveys for beta users, product launches, or customer satisfaction initiatives. By describing the outcome, such as "collect feedback on our new feature," Formly creates a multi-page survey with rating scales, open-ended questions, and conditional logic. Responses are automatically analyzed and summarized by the AI agent, providing actionable insights like "most users ask for dark mode and CSV export" directly in chat.

Job Application and Recruitment Screening

HR teams and hiring managers can build comprehensive job application forms with resume uploads, skills assessments, and multi-step workflows. The AI generates relevant screening questions based on the role description, and conditional logic ensures applicants only see questions pertinent to their experience. Submissions can be piped via webhooks directly into an ATS or CRM, streamlining the entire recruitment pipeline.

Lead Generation and Qualification

Marketing and sales teams can create high-converting lead capture forms that qualify prospects automatically. By describing the goal, such as "screen 200 job applicants" or "qualify event signups," Formly generates forms with personalized paths, answer piping, and multi-page flows that keep respondents engaged. Leads are sent to CRM systems in real-time via webhooks, enabling immediate follow-up and reducing response times.

Event Registration and Signups

Organizers can build event registration forms with custom branding, file uploads for waivers, signature fields, and conditional logic for different ticket types. The form can be embedded on a website, shared via a short link, or launched as a popup. Submissions trigger email notifications and webhooks to update attendee lists, while analytics track completion rates and drop-off points to optimize the registration experience.

How does Formly use AI to generate forms?

Formly connects to AI agents like Claude, ChatGPT, Cursor, Codex, and OpenClaw through a one-time setup. Once connected, you simply describe the outcome you want in natural language, such as "create a feedback survey for our beta users." The AI agent interprets your goal and generates a complete form with appropriate questions, field types, and page flow. You can then review and edit the draft in the visual editor before publishing. The AI does not lock you into a template; it provides a starting point that you can fully customize.

Is my data secure and compliant with regulations?

Yes, Formly is hosted in Europe and is fully GDPR compliant. The platform does not use cookies or track your form responses in any way. Your data stays yours, and you maintain full control over who has access to submissions and analytics. Formly is designed for organizations that require strict data privacy and sovereignty, particularly those operating within the European Union or handling sensitive respondent information.

Can I embed Formly forms on my own website?

Absolutely. Formly supports embedding forms directly into your website using an embed code. You can also share forms via a short link, launch them as popups, or host them on your own custom domain. This flexibility allows you to place forms wherever your audience already is, whether that is on a landing page, in an email, or behind a login portal. The embedded forms maintain your custom branding and all functionality, including conditional logic and file uploads.

What integrations does Formly support for receiving submissions?

Formly currently supports webhooks, which push every submission to any service that accepts webhooks the moment it arrives. This includes CRMs, databases, and custom applications. Additionally, Formly offers a REST API and MCP for AI agents to pull and summarize responses. Upcoming integrations include Notion, Zapier, and Make, which will enable connections to over 5,000 apps without code. Users can also request specific integrations through the platform.

Formly offers a single, straightforward plan with unlimited forms and submissions. Users can cancel anytime. The platform is designed to be accessible without complex tiered pricing, focusing on providing full functionality including AI generation, visual editing, webhooks, analytics, and GDPR-compliant hosting in a single offering. Specific pricing details are available on the Formly website.